Particularly the quilt-skirted silhouettes combined an Edwardian stateliness with an emergency responder’s functionality.Īsked if there was anything in particular he wanted to stress about the collection, Fujiwara said: “Honestly, I want to say thank you to Moncler. As if to underscore his remote status the designer imprinted the home address of Moncler on Milan’s Via Stendhal (they have the best staff buffet), which contrasts with the flippable WOM (World of Moncler) graphic. This Fujiwara sortie for Moncler was extra-meta thanks to collaborations within the collaboration: There was a biker by the Brit brand Lewis Leathers and a Converse Chuck 70 and Jack Purcell. Fujiwara, meanwhile, is left free to roam, develop his Drudge Report of cool underground stuff-and generally do what he wants. Pokemon, Maserati, Nike, Levi’s, Beats by Dre, Louis Vuitton, Victorinox, Neighborhood, Anti Social Social Club… type Frgmt into Grailed and you’ll see more hot merchandise than many big ticket houses with enormous infrastructures. status in the refinedly contemporary menswear arena-okay, then, streetwear-has attracted no end of collaborators keen to intersect with his intellect and enjoy a shard of that fragmented Fragment/Frgmt flex. Really, there’s no brand.”Įxcept, of course, that there is: Fujiwara’s O.G. So I started with Undercover and Bathing Ape-and since then I haven’t been making the products from Fragment. I just wanted to work with somebody else. He said: “I changed the way I work more than 10, or maybe even 20 years ago when I decided I would no longer make any Fragment in my office. As he explains down a Zoom in anticipation of the latest chapter of his Fragment (or Frgmt as it is increasingly termed) collaboration with Moncler as part of the Genius jamboree, his IP and creativity lives in the cloud-allowing him to live in serenity. Hiroshi Fujiwara has got it totally sorted.
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